How to Write a Job Posting: Tips, Examples, and Templates

HR managers and recruiters are constantly faced with the challenge of filling open positions efficiently.

A clear, well-written job posting helps you attract the right people quickly and efficiently.

This guide will show you how to write job postings that work, with simple tips, examples, and ready-to-use templates.

What Are Job Postings?

A job posting is a public announcement of an open position, designed to attract qualified candidates. It outlines key details like duties, responsibilities, and qualifications, serving as a bridge between employers and potential hires.

Job Posting vs. Job Description: The Difference

Job postings and job descriptions serve different purposes:

• A job description is an internal document that describes the duties, responsibilities, and requirements of a position in detail. It serves as the basis for creating job postings.
• A job posting, on the other hand, is an external document designed to attract potential applicants and inform them about an open position within the company.

While a job description is detailed and comprehensive, a job advertisement should be clear and to the point.

What Should a Job Posting Include?

Job postings are often overloaded, which ultimately puts off potential candidates. Since they serve as a company’s first impression, they should spark interest—not discourage applications.

Overly long job postings lead to two major problems:

1. Candidates stop reading and don’t apply.
2. Top talent may hesitate to apply if they feel they don’t meet every requirement.

Simply put, the more requirements you list, the fewer applications you receive. How to write a job listing correctly? With fewer, but more specific job requirements, you increase the chances of attracting the right candidates.

The key is balance—job postings should be clear, concise, and engaging. A good and efficient job posting focuses on the essentials and thus stands out. Because there are countless vacancies to be filled.

How to Create a Job Posting

1. Job Title & Introduction

The title clearly identifies the position being filled. How to create a job posting title? It's important to use the most common wording for the job, rather than internal or overly specific terms. Indicate whether the role is temporary, permanent, or available immediately.Next, introduce your company with a short but compelling summary. Include key details like industry, products or services, company size, and locations.

This is also the perfect place for unique selling points. How to write job posting and sell your company? What awards has the company won? How do employees rate the work atmosphere or corporate culture? What makes the company special?

2. Responsibilities

Now that the reader knows everything essential about the company, they should now be informed about its responsibilities. This includes the tasks to be performed and possible descriptions of the individual activities.

Keep descriptions straightforward and concise—no need for excessive details.

For example, a Marketing Manager's responsibilities might include:

• Strategic Marketing Planning: Development and implementation of comprehensive marketing strategies to increase brand awareness and customer acquisition.
• Campaign Management: Planning, execution, and monitoring of marketing campaigns across multiple channels.
• Market Research: Conducting market and competitive analyses to identify trends and opportunities in the market.
• Budget Management: Preparation and monitoring of the marketing budget to ensure efficient use of resources.
• Content Creation: Development and implementation of creative content and promotional materials.
• Event Management: Organization and implementation of events, trade fairs, and sponsorship activities.
• Brand Management: Ensuring consistent brand communication and maintaining the brand image.

3. Requirements

List the qualifications, skills, and experience needed for the role. How to make a job posting requirements correctly? Keep it focused on the essentials, starting with the most critical requirements to avoid discouraging potential candidates.

For a Marketing Manager, this might include:

• Degree in marketing, business administration, or a related field.
• Several years of experience in a similar role.
• Proven ability to develop and execute marketing strategies.
• Creativity and a passion for innovation.
• Strong written and spoken communication skills in German and English.

4. Corporate Benefits

To round things off in an attractive and appealing way, you can now list the company's benefits. Are there additional benefits, bonuses, or employee discounts? All additional services and offers should be listed here. Job posting benefits examples prove to show everything that sets your company apart from others.

5. Application Process & Contact Details

End with clear instructions on how to apply. Include:

• How to submit an application (email, website, etc.).
• Required documents (resume, cover letter, portfolio).
• The application deadline.
• A contact person for questions.

Take more ideas for job posting examples from our job description templates.

Tips for Creating Creative Job Advertisements

Let’s summarize the best-practice tips for giving your job advertisements a distinctive look.

How to write a great job posting? The main thing is: don't pretend, because the level of creativity should still match your company's culture and brand.

1. Use visual elements. Use images, graphics, emoticons, or short videos to make your job advertisements more appealing. This will help you draw your target audience's attention to your job opening.
2. Avoid empty phrases and phrases that can be found in every other job advertisement. Using too many technical terms can also be off-putting. Instead, establish your own style and job posting format and convince young applicants of your company with a relaxed and creative approach.
3. Experiment with different job advertisement formats. How about an advertisement in the form of a comic book? Or an action-packed movie poster? Get inspiration from other media types and incorporate them into your job advertisements.
4. Involve employees. Employee testimonials can also be integrated into job postings. You can either have the team introduce the position (see example "Job Posting in Video Format") or include short quotes from employees in the same position.
5. Include calls to action. This element should not be missing from your job posting. However, it doesn't always have to be the classic "Apply now." You can add variety with phrases like "Get to know us" or "Let's talk."

Good Job Posting Examples

A great example of job posting does more than list tasks—it attracts the right talent and shows what makes a company a great place to work.

Let’s look at good job posting examples and how Wolt, Grammarly, and Unilever create job postings that stand out.

1. Wolt Careers – Clear and Friendly

Wolt, a popular food delivery company, keeps job postings simple and engaging:
✅ Easy-to-read – No complicated language or unnecessary details in the example of job posting.
✅ Focus on candidates – Highlights what employees get, not just what the company needs.
✅ Friendly tone – Feels welcoming and approachable.

Lesson: Keep job descriptions clear, engaging, and candidate-friendly.

2. Grammarly Careers – Mission-Driven and Well-Structured

Grammarly, known for its AI writing assistant, connects job postings to its bigger mission:
✅ Purpose-driven – Each role ties back to Grammarly’s goal of improving communication.
✅ Team & Culture focus – Highlights teamwork and a positive work environment.
✅ Clear structure – Responsibilities, impact, and requirements are easy to follow.

Lesson: Show how the job fits into your company’s mission and culture.

3. Unilever Careers – Growth and Inclusion

Unilever, a global consumer goods company, emphasizes diversity and career growth:
✅ Diversity & Inclusion – Encourages applications from all backgrounds.
✅ Sustainability focus – Shows how employees contribute to a better world.
✅ Career development – Highlights training and promotion opportunities.

Lesson: Highlight career growth, inclusivity, and company values to attract top talent.

How to make your job posting better?

• Keep it clear and easy to read (like Wolt).
• Connect the role to your company’s purpose (like Grammarly).
• Show what makes your company special (like Unilever).

Templates for Job Postings

Axterior AI-powered job description generator is an extra version of a free job description builder. It creates detailed and search-optimized job descriptions based on your information.

Creative Job Posting Ideas

1. Use Storytelling

Instead of listing responsibilities, tell a short story about the role. Describe a day in the life of the position or share a real challenge the team solved. Such job posting ideas make the job feel more relatable and exciting.

Example: "Imagine starting your day with a brainstorming session on a global marketing campaign, collaborating with designers, and watching your strategy go live. That’s a day in the life of our Marketing Manager!"

2. Make It Interactive

Turn your job post into an interactive experience with quizzes, videos, or “choose your own adventure” formats.

Example: A tech company might include a short coding challenge for applicants to test their skills before applying.

3. Highlight Company Culture with Humor

A little humor can make your job post stand out. Show off your company’s personality by adding a fun and engaging tone.

Example: "We’re looking for a Social Media Manager. If you spend half your day scrolling TikTok and call it ‘market research,’ we need to talk."

4. Use Eye-Catching Visuals

Text-heavy job posts can feel dull. Add images, GIFs, or videos to show the workplace, introduce the team, or highlight perks.

Example: A design agency could include a visually appealing job post with creative graphics that reflect their brand’s style.

5. Turn It into a Social Media Campaign

Think beyond job boards. Create Instagram Stories, LinkedIn posts, or TikTok videos to share job openings in a dynamic way.

Example: A restaurant looking for chefs could post behind-the-scenes clips of the kitchen, showing what it’s like to work there.

6. Flip the Script – Let Employees Write It

Instead of HR writing the job post, let someone currently in the role describe what it’s like. Such job posting sample adds authenticity and credibility.

Example: A sales executive could share a real testimonial: “I love working here because I get the freedom to pitch my own ideas and see them come to life.”

7. Gamify the Application Process

Make applying fun to your job posting template by turning it into a challenge, contest, or scavenger hunt.

Example: A gaming company might hide a secret message in their job description that candidates have to find and decode to apply.

Job Posting Mistakes to Avoid

There are indeed several risks associated with incorrect content in your job postings. From insufficient reach to low-quality applications to a complete lack of applications, there are numerous negative side effects if you make mistakes in the structure of your job ads.

• Lack of reach on job boards. The job title still plays a crucial role in the display of your ad. Using a term that is rarely searched for can lead to significantly reduced reach.
• Low applicant quality. If you don't make it clear WHO you are actually looking for, this can lead to insufficient quality of your applications. This also means higher administrative effort and lower chances of being hired.
• Inefficient use of budget. Ultimately, errors in the structure of your job ads risk you not receiving any (suitable) applications, thus resulting in the budget invested in placing the ad being wasted.

When developing template for job posting in your company, think about what exactly you should pay attention to. We've looked at job postings examples and defined 3 of the most common mistakes and offer valuable tips on how to avoid them.

1. Wrong job title (without reach)

It sounds obvious, but the job title you choose for your job advertisement is one of the most common sources of error. Here are two examples for a very similar position.

• Expert for technical support for telecommunications products
• Customer service representative for telecommunications products

While the same role is meant, the above job title uses a description that isn't really being searched for. Customer service representative, on the other hand, is a typical term for positions in this field. The consequence for your sample job posting template: your job advertisements receive more (relevant) visibility.

2. Unclear or inaccurate job profile

An unclearly worded job profile is often the result of a chain of errors in the recruiting process: Insufficient coordination and a lack of input from the relevant department lead to a poor understanding of the position and the question: "Who are we actually looking for?"

The consequence for your sample of job posting is often that very general, interchangeable job profiles emerge that are simply unsuitable for truly describing the position being sought. The job profile is therefore one of the biggest mistakes in job advertisement structure – because here you MUST clearly communicate what a candidate should bring to the table to be suitable for the position.

3. Lack of transparency in application options and processes

The last step is often the hardest: Does this sound familiar? In the case of job advertisements, this last step is the application form. And there are some stumbling blocks here as well. This starts with the text of your ad: If you don't clearly state what you expect from the application and what processes you use for recruiting, it can quickly become a turn-off.

The key, however, is the form itself. It should be quick and easy to fill out on a mobile device, should only ask the essentials, and should guide candidates intuitively through the process of completing their application. This often fails.

Key Takeaway

A poorly written job posting can lead to fewer qualified applicants, longer hiring times, and higher recruitment costs. If your job ad is unclear, too generic, or missing key details, top candidates may overlook it, and you could end up struggling to find the right fit.

That’s why it’s important to take the time to craft a clear, engaging, and well-structured job post. A well-written job ad does more than just list responsibilities—it highlights your company’s culture, sets the right expectations, and attracts the right candidates from the start. This not only speeds up the hiring process but also improves employee retention by ensuring a strong match between the role and the applicant.

Use the tips in this blog to create job postings that stand out, connect with the right people, and drive real results. A little extra effort now can save you time, money, and headaches later—while helping you build a great team. 🚀